Marketing is very important for your business, but it can also be very tedious if you shoulder all the work. It is even likely that you don’t know where and how to start in the first place. These are the reasons why you need to partner with us if you intend to make your business known. Want to know why App To Do It fits the bill? [Read more…]
by Steve Sampson, owner of App To Do It, a full service online marketing firm.
This blog is designed to educate readers on what it takes to successfully market their businesses using online methods and strategies. In today’s blog message I will cover an essential cornerstone of a powerful marketing game plan, and explain “Why You Should Have a WordPress Website.” Running your own business is tough enough. Having the wrong website will make it tougher.
So, now you’ve done it. You’ve decided to start your own business, or, perhaps you’ve been in business for years. Either way, it’s quite an accomplishment and congratulations are in order!
No doubt, you are a talented person, and you’ve developed your talents for many years – but talent will only take you so far. Many times the very skill or talent that leads a person into business becomes secondary to the everyday logistics of running a business. So, unless you have had the mentorship to help guide you through all of the roles you must play to have a successful business, it is most likely you have more questions than answers. I know from experience.
There is an old saying that declares, “You don’t know what you don’t know.” Another old adage says something like, “You must first make your share of mistakes before you can become successful.” Both of those maxims can instill fear if we let them, but there is no reason for fear, or to reinvent the wheel, when we can learn from other’s mistakes and experiences.
Fresh out of college, I was anxious to show the world how fantastic my talent was, but I had no knowledge of where or how to start. I certainly learned a lot going through the school of hard knocks, and I spent a lot of time in “the wilderness.” Eventually, after years of working for other photographers, honing my craft, and getting mentorship along the way, I finally opened my own photography studio.
At the time I used the most conventional and basic ways to market my business – just like every other photographer. Nothing separated me from the pack. My success was mostly dependent on the dreadful “word of mouth.”
Sure, I had a website. I thought that was enough. I was so naive that I actually believed I had just to leave it alone and it would magically bring in clients. My website was so basic that I never attained any SEO benefits from it, or anything that helped promote, grow, or bring in revenue. I even remember using flash for the intro of my website. Yes, I didn’t know what I didn’t know, and I paid for my lack of knowledge.
Now, for you. Perhaps you’ve been so busy running with your vision for your business that you have seemingly lost sight of simply how to market your business aside from “word of mouth.” Since your business’ website is literally the gateway introduction into your business for prospects and present clients alike, you need to see things from their perspective. What do clients and potential clients see when they visit your website? If you have a cut-rate website, or your brother-in-law who designs websites on the side is in charge of your online image, you must ask yourself if that is helping or hurting your business?
Put Your Business in Position to Win
If I had to do it all over again, I certainly would do a lot of things differently. I still offer photographic services, but I have graduated to owning my own online marketing business, App To Do It, so I’m still in the image making business – just in a broader way. I know how to properly and powerfully market a business, and the first thing I recommend is to get a WordPress website as a foundation for success.
New clients often ask us: Why should I use WordPress? Isn’t my old site good enough? Why do I need to switch to WordPress? If you’re asking these questions, then you’re at the right place. Below, I have compiled a few reasons why you should use WordPress, in what ways you can use WordPress, and who is using WordPress websites.
People often make the mistake of classifying WordPress as just a blogging platform. That was once true, but WordPress has evolved into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, it now also allows you to create fully functional websites and mobile applications.
The reason I like WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 22.5% of all websites on the internet.
Due to its robust features, many of the top brands use WordPress to power their websites, including, but not limited to: Google, Facebook, Linkedin, eBay, CNN, Time Magazine, Sony, Disney, The New York Times, and more.
In this two part blog on why having a WordPress website is so important for your business, some of the topics that I will cover are:
- Free WordPress Templates
- Free Updates
- WordPress Plugins & SEO
- Ease of Management
- Embed Videos, Photos, Tweets, Audio
- Auto Backup
WordPress is a free software. This means that you are free to download, install, use and modify it. You can use it to create any kind of website. It is also open source. That means the source code of the software is available for any one to study, modify and play with.
Due to the nature of open source, WordPress is a community software. It is maintained by a large group of volunteers, the majority of whom are WordPress consultants with an active interest in growing and maintaining WordPress. Anyone can contribute to WordPress by writing patches, answering support questions, writing plugins, creating themes, translating WordPress and updating documentation.
By using WordPress you become part of that awesome community. You get free support from other community members, and get to download free plugins and themes. Also, once you have a little experience with WordPress you can even contribute back to the community.
There are currently 2600+ WordPress themes and 31,000+ plugins available for free. You can download, install and use them on any website. To run WordPress, all you need is a domain and web hosting.
Check back for part two of my blog on “Why You Should Have a WordPress Website.”
Contact App To Do It
For WordPress custom design websites, and all full service online marketing needs.
App To Do It is A Full Service Brand Optimization Firm. Offering Online Marketing Services and Consulting. http://www.apptodoit.com
Many business owners think to themselves: ” I’ve got a nice website, why do I need to invest in a mobile friendly website?” To put it simply, not having a mobile friendly website may be causing you to lose customers and potential customers who abandon your website when they try to view it on a mobile device!
In this day and age, many people are using their smart phones to go online — in fact, over 60% of all searches are now done from a mobile phone. When you consider local searches, that number increases to 92%. By 2015 mobile internet access will surpass fixed online access.
So do you really want to just walk away from all of that potential business?
When your clients or prospective clients try to visit your web site from their smartphones, what impression do they leave with? Can they find the information they want? Is there an easy way for them to contact you?
The statistics around mobile usage and the propensity of users to abandon a non-mobile friendly website is startling — 57% of visitors will leave your website if it is not mobile friendly. 47% will not recommend a non-mobile friendly website to their friends.
These are the core problems caused by a website that is not mobile friendly:
- Standard web sites are not made to fit on a smart phone and do not provide a good user experience, even if they are mobile responsive
- To properly view information on your website, you should have a mobile optimized version of your website
- Without a mobile friendly website, information is skewed and some parts may be unavailable on the screen
- Your website visitors will have to ‘pinch and squeeze’ to read and navigate your pages
And now if you consider all the benefits of having a mobile friendly website, it should be easy to understand why this approach is better. At a high level, these are the benefits of having a mobile optimized website:
- Your website will be user friendly and your clients will appreciate being able easily use your website on their mobile device
- Be selective on the information you want to include on the mobile friendly website, focus on the information that most clearly communicates your marketing strategy
- Jump ahead of your competition and get prepared for the future as mobile is just in its infancy — mobile will become the dominant internet source
- When you think ‘mobile’ you really are talking about ‘local’ — 92% of all local searches are from a mobile device
- A side benefit of having a mobile friendly website is that Google is now penalizing businesses that aren’t mobile friendly
This is just a high level view of the benefits that mobile friendly websites provide, we will cover more details in other articles. But remember this, your customers are probably using their mobile device for local searches… are they finding the information they want on your website?
App To Do It offers both mobile responsive websites as well as stand alone mobile websites for smart devices. We also offer a wide array of other online services that help attract prospects to your business. See how we can help your business. http://www.apptodoit.com
through your sales funnel, into a converted sale. If you need help in getting started give us a call. We have the experience your business needs to really get after it. Call us today 847.910.2266
Email has revolutionised business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services.
It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organisations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.
But just why does email marketing offer such possibilities to small business and, indeed, organisations of all sizes? Below are outlined 8 reasons why email marketing has to sit right at the top of every SME’s marketing activities checklist.
First and foremost, email marketing produces results! A well designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods.
While there are many variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions and objections thus clearing a way through to closing the sale.
Even though the unacceptable rise in Spam has had a detrimental effect on the proper commercial use of emails in marketing, the success levels of well run, targeted and fully compliant campaigns using full opt-in lists continue to advance in leaps and bounds. Effectively, whatever your goal, email marketing delivers in a way that few , if any, direct marketing methods can match.
The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customising each message which is sent out, so that the information, promotion or offer can be individually personalised and targeted.
Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalise your messages, the higher your response and conversion rates will be.
In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalisation. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering.
3. Economic and Cost Effective
Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit cost! Win – win situation!
When using email marketing, you can track the results of your campaign in real time thus providing you with instant feedback on its success. This allows you to respond to developments as they happen and to follow up while the campaign is still in progress.
For each message, you can see whether:
* it was received successfully;
* it was opened and read;
* the recipient used the links in it to reach your site.
There are two immediate benefits of this level of information: firstly, it puts you in a position to be able to make changes to a campaign already underway to improve its response rate; secondly, when sending out follow up messages, you have the possibility to segment your mail list according to the action taken on receipt of the initial one. This allows you to respond immediately to any issues which arise and to complete the feedback loop quickly and effectively.
Moving forward, you also have a complete record of those elements and links which worked best for you and those which require changes to improve their performance. The experiences taken from the campaign can then be applied to future campaigns with a high degree of accuracy.
As the adage goes, “If you can’t measure it, then you can’t manage it” and measuring the success of your marketing spend is more important today than ever. To make best use of your budget, it is essential to keep track of not only the costs but also the results and the revenue that the campaign specifically generates. This will allow you to focus your activities with the most appropriate methods in future.
In addition to tracking the recipients’ reaction to the email, you can also follow their subsequent path through your website, with the appropriate software. This allows excellent visibility as to the success of the landing page and the anticipated route through to the purchase or sign-up page, according to your campaign’s objectives.
Together, this information is invaluable when planning future campaigns or being able to precisely calculate the costs and sales generated by any email marketing activity that you undertake. Hopefully, the ROI (Return on Investment) you achieve will be as good as the campaigns run by companies which have reported ROI rates 40 times higher than those achieved with direct mail!
To achieve the best possible response rates, it is common practice to send any intended piece of marketing material to sample groups to test its effectiveness before starting the main campaign. With traditional direct marketing, this process can be time consuming and costly.
However, with email marketing, this process is fast and effective with results available almost immediately, thanks to the instant measuring of the results. Additionally, as there is no printed material involved, the turnaround for any changes in layout or wording required as a result can be incorporated into the main mailing quickly and easily.
The speed at which business happens is constantly increasing. Email marketing allows you not only to keep pace with these changes but stay ahead of them, not only in terms of the speed of response to the campaign but also the creation of the campaign itself.
Firstly, the “Call to Action” can be immediate and ideally handled through the website. When you read a compelling offer in an email you can respond using the links in the message itself, usually taking you to a specially created page with additional information and recommendations. Responding to a direct mail piece, on the other hand, requires a much more active response, such as completing and sending off a form or even just picking up the phone. Just as importantly, the responses start to come back immediately! On average, 80% of the responses happen within 3 days as opposed to the weeks which is more normal for traditional direct mail.
Secondly, the creation and distribution of the email campaign is also much quicker. Carefully constructing, producing and sending a good html email which is going to bring the top level results, need only take a matter of days (or indeed hours if you are working with a supportive partner!) rather than weeks for a printed mailer.
8. Flexible & Adaptable
Email marketing is adaptable enough to support your business in many different ways and can help to achieve a variety of different goals. While email marketing is often considered stronger when you are looking to maintain customer relationships rather than forge new ones, it is in fact able to fulfil a variety of different purposes for your business. Some of these are:
* Increase the number of visitors to your website
* Attract new clients, leads or registrations
* Build stronger relationships with existing clients
* Provide improved levels of company, product or service information
* Build brand awareness
These goals can be achieved through the use of emails to distribute different items, each offering different opportunities for strengthening the relationship with the company’s customers. Some of the more common ones include:
* Sales promotions / vouchers
* Account statements
* Company Newsletters
* Press Releases
* Product Announcements
Email marketing is in itself an excellent method of communicating and distributing information and an essential part of an integrated marketing strategy. Like all marketing methods, it is most influential when used in conjunction with other media with the result that the sum of the parts being more powerful than the individual parts themselves.
With the use of RSS feeds and blogs gaining greater acceptance as corporate communications media, there will undoubtedly prophets of doom announcing the imminent demise of the use of email marketing as a tool for the future. The astute marketer will, however, develop these up and coming channels alongside their email marketing program and so be ideally placed to offer our customers the information they require by the method they prefer.
B2B and industrial companies are slow to embrace online marketing. It’s a curious reluctance given that online marketing is performance-driven, pays for itself, and consistently delivers new, qualified business that can mean dramatic increases in sales and growth. So, why are some companies sometimes reticent about using online marketing when the benefits in terms of exposure and revenue are so substantial? We thought we’d seek out those with the answers. Direct From the Source We talked to CEOs and Marketing Managers of companies that have embraced online marketing. These industry leaders are quick to confirm that Internet marketing more than pays for itself. In addition, in a short period of time online marketing has become a critical, indispensable channel for generating customer awareness and sales directly enhancing the bottom line. The message from industry insiders clear: The risk involved with online marketing is small. The rewards are infinite.
We asked a number of your B2B colleagues what it would have cost them to delay embracing the power of online marketing. This is what they had to say. Lost Business Experts agree that online search has become the primary source of information for those making B2B buying decisions. Most business consumers first turn to a search engine during the investigation phase of their buying process, and just about all of them will use the Internet at some point during the decision-making process. That’s right. Nearly all of them. That’s a staggering fact, and those who have taken advantage of online marketing know this trend is some of the best news in decades for companies willing to exploit the new ways businesses do business. The reliance on search in the buying process means your company has never had a better opportunity to reach and capture new business. But it also means that every day you wait means business lost to your competitors.
Online Marketing Pays for Itself Industry pros understand the bottom line and the need for measurable returns on any investment, especially when it comes to spends for advertising and marketing. They also understand that online marketing is one of the few methods guaranteed to pay for itself. Online marketing, specifically paid placement and search engine optimization, have a proven track record in giving companies the highest returns of any vehicle in their marketing mix. In addition, online marketing is a low-risk proposition because it’s based on performance. You pay only if a potential customer clicks on your ad. Utilizing that system, the cost of acquiring a customer is dramatically reduced. Those in the know insist online marketing generates 20-50% of the qualified sales leads in industries that have traditionally relied on sales prospecting, word-of-mouth and trade shows. The numbers don’t lie. What is your company waiting for? Competition Everyone wants a competitive advantage, but even tried and tested methods can’t keep pace with the monumental strides being made with online marketing. With online marketing, you can fend off your competitors and dominate niche markets. The Internet creates a level playing field where businesses of all sizes can compete. Anyone can stake a position as a leader. What would it be worth to your company to be in that position? And here’s another insight we heard from B2B pros. One of the unique benefits of the Internet is that is affords smaller businesses the chance to appear bigger than they are. Online, a three-person operation can look slicker than an international conglomerate. You can turn this to your advantage with a minimal investment of time and money.
Indextree can show you the way. So, why is it important to dive into the world of online marketing now? The hard fact we hear from B2Bs is that once a company entrenches itself in a certain arena online, it’s hard to dislodge it. At the moment, in most industries, search rankings and market dominance aren’t set yet. They will be, and it will cost you more down the road to accomplish what you can accomplish now with far fewer resources. As in most areas of business, in the realm of online marketing, it pays to act decisively.. Online Buyers are Ready to Buy Those who have reaped the rewards of online marketing will attest to the fact that customers who research and compare products and services online are much more predisposed to buying. It’s just the nature of the medium. Much of your job of selling is done by the time someone reaches your Web site. In the world of online marketing, your customer is already looking for your product. They’re actively looking to do business with someone. That someone should be you. New competitors It’s not something you like to think about, but they’re out there, and they’re after your business. New players are entering your market every day, and they’re capturing your market share. The tools we’re talking about are a double-edged sword. If you don’t capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach. Don’t just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you’ve fought so hard to build? It’s time to reclaim what’s yours, and online marketing is the answer. Commoditization Trust us, we don’t just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this “commoditization” of products doesn’t do your company justice, and your bottom line may already be suffering because of it. What’s the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers? Online marketing provides an excellent vehicle for branding and also allows you to capture potential customers earlier in the buying process. Quality business interactions are more than just a price point.
Be heard. Stand out. Reap the windfall. Build Buyer Awareness and Drive Traffic Here’s the ugly truth. Many manufacturers and distributors don’t do a great job with their Web sites. We hear this time and time again not only from the CEOs and Marketing Managers, but also from consumers. Site visitors are often frustrated by poor online marketing practices. In fact, studies show two-thirds of B2B site visitors complain they don’t find what they are looking for, and almost half never return to the site as a result. Now, we’re not saying yours is one of those sites. But are you sure you’re turning Web site traffic into sales consistently? What impression are you giving potential customers when they visit your site? Are your customers telling other potential customers how professional and easy-to-use your site is? Online marketing has a lot more to do than simply having a visually appealing Web site. It’s more than simply buying keywords and hoping they’ll bring you more business. Buying unqualified leads from unknown sources is often like putting your money into a kiln. Effective online marketing requires knowledge, strategy, implementation, monitoring, and follow-through. Those are the skills and qualities we pride ourselves on at Indextree. The High Cost of Waiting on the Sidelines As you read this, there’s a good chance your competitors are working on their online marketing strategies. It’s even possible they’re making inroads into capturing key customer segments you may never be able to recapture. Is business good right now? Sure. Is it great? Could be better. With an effective online marketing strategy, it could be great. So, what’s it costing you to wait?
Contact App To Do It today for get rolling on an online marketing strategy. We take all the worry out of it for you. See for yourself.
www.apptodoit.com / 847.910.2266
Video marketing, though relatively new, can go a long way to supplement your business activities. There are numerous ways to help improving the ranking of your marketing video, but here you’ll find a couple of easy and unique ways that may have escaped your attention all this time:
Focus on having light video pages
Search engines divert visitors to sites that get loaded faster. This could make all the difference to how your page is ranked. That makes it imperative to improve the load time of your page.
Another factor needing consideration is the video player size and its resolution. Must that be in HD alone? Then we come to the types of files, like Fly, SWF and MPEG 4. Some get loaded faster than others. You should be aware on what type of device it would be watched.
Do not overlook the image compressions. The size of a JPEG file is less by ten to twenty percent, compared to a PNG file.
Pinterest is here
Pinterest draws more than four million visitors every day and it’s getting popular by the day. By uploading your videos there, you are creating additional chances of it being watched by new audience. In case YouTube already contains your videos, you can direct them to Pinterest without having to reload the same.
Distribute your videos to a number of video websites
The greater is the number of websites displaying your video, the more are the chances of its being ranked higher. Thankfully, you need not upload to various websites individually. By using various services, you can distribute videos to a number of websites in one go. Most of these services automatically transcode your videos for the different websites and also track the analytics.
Incorporate videos into news releases
You can find numerous news releases getting published in your field of expertise. Here’s an opportunity for you to show up by offering a video that goes along with your subject. This can surely help improving the ranking of your videos.
Upload a transcript that goes with videos posted on YouTube
As you provide caption for your videos posted on YouTube, it becomes easier for visitors to comprehend the content. Moreover, it helps search engines to collect and index their content and thus enhance your ranking.
Craft a sitemap for your video content
By fashioning a sitemap, you are enabling a search engine to divert users to your website rather than sending them to YouTube or such like sites. Creating a video sitemap facilitates search engines to examine and index details concerning your video, like category, description and tags.
Why you must use YouTube
Apart from hosting your videos, YouTube is the second largest place that the public searches for information. So, when you are keen to get your video noticed, you need to have it on YouTube. It creates brand awareness for your product and helps the social sharing of your video.
Don’t forget that appropriately used keywords and tags improve the chances of the videos presenting the business and its products to appear among the top few search results shown on the first page.
Online video marketing is typically low cost and does not have the high advertising costs associated with television advertising. It can be said that its power is getting very close to traditional television advertisements. It is certainly more effective than print ads.
More and more businesses are starting to use internet video marketing in their advertising campaigns. It really is the way forward for your business and there are many possibilities. Isn’t it time you looked into online video marketing and moved into the future? Embrace it and look at the possibilities awaiting you in online video marketing internet content.
Know your business focus
What is it that you hope to achieve from your marketing? Are you looking to get new customers or subscribers? Would you like to increase your conversions and sales?
Whatever your ultimate goal, it is important for you to have a good video marketing campaign in place. Using online video marketing content will certainly go some way to helping you achieve your business objectives.
We prefer visual content
Ever since television appeared we have liked to stare at screens, being entertained by whatever it can throw at us. Television had a big impact on society for many decades and now the internet is doing exactly the same.
People actually spend more time online now than they do watching television. There are so many ways of being entertained by the variety of internet content available today. One of these ways is video content. Yes individuals and businesses have realised online video marketing offers great opportunities for them.
Imagine for a moment you wanted to sell your house. You contact a real estate company to advertise your house for you. Everyone else has a photo of their house on display, but you decide to go one better. You decide to take out your video camera and go from room to room recording every little detail.
When people come to enquire about a house, who do you think is going to get the most interest from potential buyers? It is most likely going to be you because you have done your online video marketing and have given them something visual to look at. Not just a dry static photograph like everyone else. We prefer to watch video and this is a prime example of the power of video marketing.
At one time banner ads were a popular form of advertising on the internet. They still have some effectiveness to be honest, but some of their power has been eroded in recent years. If a person is faced with the choice of looking at a banner ad or a video, they are more likely to watch the video.
As part of your online video marketing strategy you are allowing others to put the video they like onto their website or blog, or even share it with others. You are effectively giving out an online video marketing social experience, which will get you more traffic in the long term.
If your business has a product you wish to promote then video offers tremendous possibilities here. It is not so easy to explain what the product actually does in plain text. Is your potential customer going to bother reading through the explanation or are they likely to skim through it?
With online video marketing you can create an engaging video that will allow you to demonstrate your product visually. The viewer will have a better experience when they watch the moving pictures and hear a voice talking. As part of the video you could add a link of your website so that they can visit it and check out the product further. At this point you can go for the sale.
Why not give your products the online video marketing treatment they deserve and add a new angle to your marketing efforts.
Sales pages into video
Have you ever seen some of those long sales pages on the internet? If you’re anything like me you cannot be bothered to read all the way through. Paragraph after paragraph of long waffling text when all you really want to know is what it can do for you and how much is it going to cost.
A video sales page that you create as part of online video marketing will offer so much more than a static text sales page. You don’t need to appear on camera if you do not want to.
The video can be made up of text and somebody can be reading it out loud. You can also add in pictures or effects if you want to. It all helps to offer a great viewing experience and will increase the likelihood of you getting sales.
Is video marketing expensive?
The simple answer is online video marketing is a low cost method of marketing. You do not need expensive video equipment to make a good video. What you must ensure is that your video is engaging. Offer value to people and they will reward you by checking out further what you have to offer.
Hosting your video can be done on YouTube. This offers a number of benefits because millions of people worldwide visit this site on a daily basis. Think of the traffic you could get as a result of online video marketing. You will have more people coming back to your website as a result of people watching your video on YouTube. More traffic increases the likelihood of more sales and subscribers. Also it helps with your online marketing video seo efforts.
To host your video on YouTube won’t cost you anything either. You can even create your own channel and add many videos to it. If you have a website or blog then you can embed your video in it. YouTube is owned by Google so you can be sure it will help with your online video marketing search engine efforts.
You will discover that the traffic you get will be of benefit especially if you are doing local internet marketing in your business.
Video marketing services
If you feel you don’t have the time to investigate this novel way of marketing then you should consider contacting video marketing services. They will be only too willing to take care of your video sales pages, product advertising etc., leaving you free to concentrate on other aspects of your business.
There has never been a better time to investigate exactly what video can do for your business or product. Those who hesitate will only live to regret it later. You do not need to be an expert to do online video marketing, nor do you need to invest a lot of money. Just present yourself to your audience by producing an engaging video and this will motivate them to buy your product.
If you’re having doubts about your target market, or find that your target market is not responding to your marketing, ask yourself if you are aiming at the right market. It may be that it is time to refine your target and be sure that you’ve defined it sharply and effectively. Here are some questions to ask yourself about your market that can help you determine if you are aiming at the right target market.
1. Do you have a natural affinity for your target market, where you understand their problems, psychology, and their objectives?
Is there some connection between you and your target market that makes you an obvious choice to provide their solutions? Are you a member of that market yourself? Have you had the same problems and solved them? Do you have familiarity bred in your upbringing or family? Have you expertise that has developed because of dealing with your market’s problems for years or decades? Have you training combined with experience? Look for a market where the totality of your background clearly positions you among the top choices to provide services.
2. Have you developed solutions that specifically target your market and have no real competitor?
Where have you used deep knowledge of their problems to create well-thought-out answers to those problems? What is it about the way you solve these issues that no one else offers? How did you come up with the unique service offerings that are tailored to your target market? What made you figure out these specifics? If you haven’t put this much effort and attention into the solution your target market needs, you probably are not aiming specifically enough.
3. When you’re aiming at the right market, you don’t have such a struggle to bring in new clients.
Your targeted prospects see you as an obvious choice. You don’t have to pursue them, or “hard sell” when you engage with them. They are interested, eager, and excited to know about your business. They express interest in your services, and they ask you for more information. They read your marketing writing and website writing and let you know that they’ve read everything. They ask you questions, and want to understand the details of how your services work.
4. It is easy for you to identify a “flesh and blood” member of your target market.
When you meet someone who fits your target market criteria, you know it – and so do they! There’s instant recognition and affinity. You “speak their language” and they speak yours. There’s deep understanding, and you know how to engage with them. You feel comfortable and so do they. It’s easy for you to know what to say and what kinds of questions will elicit the information that you need. They are open and willing to share. They get that you “get” them. The conversation is smooth and a real connection happens between you.
5. It is fairly easy to sell your services to your target market.
When you make contact with your target market, they recognize their need and have a budget to buy. They express elation that they’ve finally found the answer to their problem by finding your services. You don’t have to struggle to sell them, and it’s not an effort to close them as clients. They have been looking for the answer you provide. You’re skilled at clearly explaining what you do and how you do it. It is a smooth process to turn prospects into clients. They are ready to buy and looking for answers.
If you are having problems selling your services, it may be time to re-examine whether or not you are aiming for the right target market. Sometimes the market changes. Sometimes our business changes. Sometimes, we simply need to re-target. Use these five ideas to examine the question, “Are you aiming for the right target market?”
Have you ever noticed that right when you are considering trying a product, you seem to see ads everywhere for that product? Is it a sign? Honesty, most of the time, it really isn’t. Most of the time, it is advertisers who have learned of your interest and are trying to convince you to purchase. For example, you may have recently put the product on a wish list or in a shopping cart that you later abandoned. Marketers know that the hardest part is grabbing your attention. So, they try to capitalize on already built interest to save time and money. This post will introduce you to remarketing: the time-saving, cost-efficient marketing campaign that is sure to grow your business with minimal effort on your part.
How does Remarketing Work?
When remarketing, you contact potential customers that have, at some point, decided against purchasing your product. In your grand marketing campaign, this may seem inconsequential but consider this: a UK Baymard Institute study revealed that a stunning 67.45% of internet customers abandon their carts before buying. This means that you are, on average, losing 67 of every 100 potential customers. Remarketing helps you recover this loss. With remarketing, after a consumer has left your website, with strategically placed cookies, they are wooed back through repeated exposure to the product or brand they left behind.
Use remarketing to gain new customers through repeat exposure.
Really, repeat exposure to your brand is the most effective way to create new customers. Ryan Malone of Smartbug Media writes that your potential customers must be exposed to your brand between 3 and 7 times before they will decide to purchase. This means that the faster you can reach this exposure quota, the faster you will create a new customer.
Use it to make your existing customers buy more.
Remember, though, that you cannot just be satisfied with an initial buy. Hubspot.com contributor, Corey Eridon, points out that, without keeping in touch with your new customer, only 5 percent are likely to revisit your site. There’s good news associated with this, though! An MIT study shows that customers who return will spend on average 55% more than a new customer. However, it further shows that 90% of leads go cold after one hour. So, you must remarket to your new customers strategically and quickly. If you succeed, you can quickly build your customer-base and more easily increase your sales while you’re at it.
Use remarketing to keep your customers.
In today’s modern society, most of your customers live very busy lives. They often struggle to keep in touch with even the people they love, let alone the brands they have come to love. So, it is your job to reach out and keep the relationship fresh even with customers who have enjoyed your products before. If you do so, when your customers need your brand, their loyalty will freshly felt, making them less likely to turn to other brands. Through remarketing, you make sure your customers know you want their business even when they haven’t bought from you recently, thereby ensuring they will remember you when they need your products again.
Use remarketing to increase your campaign ROI.
To put it simply, each exposure to your brand makes it more likely your potential and existing customers will buy from you again. So, instead of starting over to reach unfamiliar customers, cut down on your marketing costs and grow your sales and customer-base with a well-placed and timed remarketing campaign!
Businesses are jumping into using social networks with both feet. Social networking is a great marketing opportunity for small businesses and there is no such thing as too many ways to advertise. The whole point of marketing is to develop relationships with customers to keep them coming back for your products and services. Social networking opens up new channels of communication between businesses and customers. Google+ is the latest trend in this marketing arsenal and can have many benefits for your business..
Your Customers Are There
Even if you think your business is already involved in too many social sites, you should know that there is never too many ways to communicate with your customers. By taking advantage of Google+ you are keeping your businesses fresh in the minds of your customers by allowing them into your information circle. If Google+ is growing in popularity, it is because it is important to your customers and they are there, why wouldn’t your business reach out to them.
Google+ is growing in popularity, but it is still relatively new to the social networking world. There are less users of Google + than there are on other social sites such as Facebook and Twitter. Since there are less users, that means there is also less competition entering into this social media outlet. If you wait for Google+ to reach its full popularity, it will already be full of competition. By using Google+ now, you are giving your business a head start against your competitors.
People love Google+ because the content is relevant. Facebook and Twitter have grown so much in popularity, the sites are full of useless and spamming information that can be cluttering and overwhelming. People like Google+ because the content is valuable. Since it has a direct connection with Google, the content is informative and there is little chance of spam occurring.
Every business can benefit from various social networks because it is one of the most popular hobbies for people today. The Internet has billions of users every hour, which makes it a vital marketplace for businesses. Google+ is new to the social networking world, but it offers plenty of benefits like communicating with customers and giving your business the competitive advantage. There is no such thing as too many social networks and businesses are wise to use any channel of communication with their customers that they can.
Creating a personal brand is important, especially in your personal life, to help move you into the next level of your career or when looking for a new career path. But, what exactly is a personal brand? A personal brand is who you are. The trick is to portray who you are to those who make the decision to hire you, to promote you, or to even give you a chance.
Have a Plan
That’s right, create a plan as to how you are going to build your brand. Write out an actual plan as to how you are going to promote you.
First, define who your audience is – who needs to know who you are? It is potential employers? Maybe you are in business for yourself, so it may be customers. Whomever the audience is, create a plan to speak to that audience, to define who you are to that audience, in a way they will understand. After all, teenage customers have a much different language than CEO’s or accountants.
Second, be sure they know what you can do for them – let’s face it, everyone is in it for themselves… how does this benefit me? What do I get out of it? How can they help me? Be sure they know what you can offer to them.
Create the Content
Now that you understand who you are talking to them and what direction you want to go in, you need to create the content. Whether the content is going on your social media sites, a personal blog (like mine), or on your resume, the creation of the content people will see and read will help brand you. Ensure the content reflects who you are as well. If you are extremely creative and crafty, let those aspects shine through. Ask for help from a professional if this isn’t your strong suite. There’s no shame in getting some professional assistance to help you create content that brands you in the best way possible.
While developing content for your professional life, ensure you are cleaning up (and keeping clean) your social networking site(s) content. These reflect your personal brand as well.
Develop Strong Relationships
Whether you are good at it or not, working to develop strong relationships can be challenging. The type of people you associate with (especially professionally) help define your brand as others see those relationships, especially if they are relationships on your social media sites. It takes some work, but will be worth it to create lasting and health relationships – not only will you feel good about yourself and develop self-confidence about you and your brand, but you’ll also develop networking contacts that can help you in the future.
Developing relationships online and in-person are both just as important as the other one. Combining both types of relationships and networks will increase your brand, your network of valuable relationships, and your influence on others.
There isn’t an ‘end’ to your brand. Once you’ve created the content and developed the relationships, keep going and keep updating. If you develop new strengths through education or experience, definitely add them to your brand. If you have something new to offer your customers or potential employer, let them know (through your branding, of course). Your brand will and absolutely should grow as you grow.
Never stop branding yourself!