by Steve Sampson, owner of App To Do It, a full service online marketing firm.
This blog is designed to educate readers on what it takes to successfully market their businesses using online methods and strategies. In today’s blog message I will cover an essential cornerstone of a powerful marketing game plan, and explain “Why You Should Have a WordPress Website.” Running your own business is tough enough. Having the wrong website will make it tougher.
So, now you’ve done it. You’ve decided to start your own business, or, perhaps you’ve been in business for years. Either way, it’s quite an accomplishment and congratulations are in order!
No doubt, you are a talented person, and you’ve developed your talents for many years – but talent will only take you so far. Many times the very skill or talent that leads a person into business becomes secondary to the everyday logistics of running a business. So, unless you have had the mentorship to help guide you through all of the roles you must play to have a successful business, it is most likely you have more questions than answers. I know from experience.
There is an old saying that declares, “You don’t know what you don’t know.” Another old adage says something like, “You must first make your share of mistakes before you can become successful.” Both of those maxims can instill fear if we let them, but there is no reason for fear, or to reinvent the wheel, when we can learn from other’s mistakes and experiences.
Fresh out of college, I was anxious to show the world how fantastic my talent was, but I had no knowledge of where or how to start. I certainly learned a lot going through the school of hard knocks, and I spent a lot of time in “the wilderness.” Eventually, after years of working for other photographers, honing my craft, and getting mentorship along the way, I finally opened my own photography studio.
At the time I used the most conventional and basic ways to market my business – just like every other photographer. Nothing separated me from the pack. My success was mostly dependent on the dreadful “word of mouth.”
Sure, I had a website. I thought that was enough. I was so naive that I actually believed I had just to leave it alone and it would magically bring in clients. My website was so basic that I never attained any SEO benefits from it, or anything that helped promote, grow, or bring in revenue. I even remember using flash for the intro of my website. Yes, I didn’t know what I didn’t know, and I paid for my lack of knowledge.
Now, for you. Perhaps you’ve been so busy running with your vision for your business that you have seemingly lost sight of simply how to market your business aside from “word of mouth.” Since your business’ website is literally the gateway introduction into your business for prospects and present clients alike, you need to see things from their perspective. What do clients and potential clients see when they visit your website? If you have a cut-rate website, or your brother-in-law who designs websites on the side is in charge of your online image, you must ask yourself if that is helping or hurting your business?
Put Your Business in Position to Win
If I had to do it all over again, I certainly would do a lot of things differently. I still offer photographic services, but I have graduated to owning my own online marketing business, App To Do It, so I’m still in the image making business – just in a broader way. I know how to properly and powerfully market a business, and the first thing I recommend is to get a WordPress website as a foundation for success.
New clients often ask us: Why should I use WordPress? Isn’t my old site good enough? Why do I need to switch to WordPress? If you’re asking these questions, then you’re at the right place. Below, I have compiled a few reasons why you should use WordPress, in what ways you can use WordPress, and who is using WordPress websites.
People often make the mistake of classifying WordPress as just a blogging platform. That was once true, but WordPress has evolved into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, it now also allows you to create fully functional websites and mobile applications.
The reason I like WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 22.5% of all websites on the internet.
Due to its robust features, many of the top brands use WordPress to power their websites, including, but not limited to: Google, Facebook, Linkedin, eBay, CNN, Time Magazine, Sony, Disney, The New York Times, and more.
In this two part blog on why having a WordPress website is so important for your business, some of the topics that I will cover are:
- Free WordPress Templates
- Free Updates
- WordPress Plugins & SEO
- Ease of Management
- Embed Videos, Photos, Tweets, Audio
- Auto Backup
WordPress is a free software. This means that you are free to download, install, use and modify it. You can use it to create any kind of website. It is also open source. That means the source code of the software is available for any one to study, modify and play with.
Due to the nature of open source, WordPress is a community software. It is maintained by a large group of volunteers, the majority of whom are WordPress consultants with an active interest in growing and maintaining WordPress. Anyone can contribute to WordPress by writing patches, answering support questions, writing plugins, creating themes, translating WordPress and updating documentation.
By using WordPress you become part of that awesome community. You get free support from other community members, and get to download free plugins and themes. Also, once you have a little experience with WordPress you can even contribute back to the community.
There are currently 2600+ WordPress themes and 31,000+ plugins available for free. You can download, install and use them on any website. To run WordPress, all you need is a domain and web hosting.
Check back for part two of my blog on “Why You Should Have a WordPress Website.”
Contact App To Do It
For WordPress custom design websites, and all full service online marketing needs.