Video marketing, though relatively new, can go a long way to supplement your business activities. There are numerous ways to help improving the ranking of your marketing video, but here you’ll find a couple of easy and unique ways that may have escaped your attention all this time:
Focus on having light video pages
Search engines divert visitors to sites that get loaded faster. This could make all the difference to how your page is ranked. That makes it imperative to improve the load time of your page.
Another factor needing consideration is the video player size and its resolution. Must that be in HD alone? Then we come to the types of files, like Fly, SWF and MPEG 4. Some get loaded faster than others. You should be aware on what type of device it would be watched.
Do not overlook the image compressions. The size of a JPEG file is less by ten to twenty percent, compared to a PNG file.
Pinterest is here
Pinterest draws more than four million visitors every day and it’s getting popular by the day. By uploading your videos there, you are creating additional chances of it being watched by new audience. In case YouTube already contains your videos, you can direct them to Pinterest without having to reload the same.
Distribute your videos to a number of video websites
The greater is the number of websites displaying your video, the more are the chances of its being ranked higher. Thankfully, you need not upload to various websites individually. By using various services, you can distribute videos to a number of websites in one go. Most of these services automatically transcode your videos for the different websites and also track the analytics.
Incorporate videos into news releases
You can find numerous news releases getting published in your field of expertise. Here’s an opportunity for you to show up by offering a video that goes along with your subject. This can surely help improving the ranking of your videos.
Upload a transcript that goes with videos posted on YouTube
As you provide caption for your videos posted on YouTube, it becomes easier for visitors to comprehend the content. Moreover, it helps search engines to collect and index their content and thus enhance your ranking.
Craft a sitemap for your video content
By fashioning a sitemap, you are enabling a search engine to divert users to your website rather than sending them to YouTube or such like sites. Creating a video sitemap facilitates search engines to examine and index details concerning your video, like category, description and tags.
Why you must use YouTube
Apart from hosting your videos, YouTube is the second largest place that the public searches for information. So, when you are keen to get your video noticed, you need to have it on YouTube. It creates brand awareness for your product and helps the social sharing of your video.
Don’t forget that appropriately used keywords and tags improve the chances of the videos presenting the business and its products to appear among the top few search results shown on the first page.